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SUMMARY:Beyond the Art: Practical Marketing for Building Your Brand & Audience
DESCRIPTION:Marketing doesn’t have to feel separate from your creative work. Whether you’re an individual artist\, performer\, creative professional\, or part of an arts organization\, how you tell your story and connect with your audience plays an important role in building a recognizable and lasting presence. \nBeyond the Art is a free\, interactive workshop designed to make marketing more practical\, approachable\, and useful for the arts. Participants will explore how to define and communicate their brand\, better understand their audience\, develop content that feels authentic\, and use storytelling to create stronger connections. \nThrough guided discussions\, hands-on activities\, and practical examples\, we’ll explore branding\, audience development\, social media strategy\, content creation\, storytelling\, and tools like Canva that can make day-to-day marketing easier. \nRather than simply talking about marketing concepts\, this workshop will give participants time to apply what they learn to their own artistic practice\, project\, or organization. Attendees will leave with actionable ideas\, resources\, and a clearer direction for building their presence and reaching their audience. \nNo formal marketing experience is required. Participants are encouraged to bring a laptop or tablet so they can participate in the hands-on portions of the workshop. \n\nThursday\, October 22\, 2026 | 10:00 AM–2:00 PM\nSammons Center for the Arts\nFree to attend | Lunch provided\nRegistration is required by October 20\, 2026. \nRegister Now \n\nThis Art-Works workshop is generously sponsored by the Moody Foundation.
URL:https://sammonsartcenter.org/event/beyond-the-art-practical-marketing-for-building-your-brand-audience/
LOCATION:Sammons Center for the Arts\, 3630 Harry Hines Blvd.\, Dallas\, TX\, 75219\, United States
CATEGORIES:Art-Works,Sammons Center Events
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